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DESIGN BRIEF
Tawny was commissioned by Financial Counselling Victoria for their campaign called ‘Older, Wiser, Standing Strong. This is a State Government organisation which supports older Victorians and people who work with them to overcome financial challenges and elder abuse.
The brief prior to Tawny’s creation was to create a mascot of an iconic Australian Tawny Frogmouth that portrayed strength, resilience, wisdom with a friendly face, ready to help. Tawny was showcased in June 2023 at the Festival ideas, “Priceless.. an unpaid contribution” event at the Treasury Centre, Melbourne.
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